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3 Top reasons to invest in Brand Design

When it comes to brand design, it can sometimes seem another marketing expense that uses up valuable funds, especially when on a tight budget. But in fact, well designed visual assets e.g. logo design & artwork deliver value well after the work is paid for and the business is able to reap the benefits of this for years to come. Every time a customer sees your product or interacts with your brand, you reap the rewards of that initial investment. That’s why it is important to invest a proportionate amount and get it right first time round.

“If you think that good design is expensive, you should look at the cost of bad design.” – Dr Ralf Speth (CEO, Jaguar Land Rover).

When not investing adequately, the age old saying is most certainly true. “You get what you pay for.”  If you get the job done properly the first time, you will save yourself having to do it again as the business grows. Saving you money in the long run. You want a brand you can grow into, not one that’s cutting off the blood supply!

3 Top reasons to invest in Brand Design:

    1. Brand Appeal – A professional brand image that reflects adequate thought and investment can position a company of any size, in any market, anywhere in the world for success. It will allow potential customers to gain that initial trust. This is so important to driving future interaction and ultimately sales with your product or service. Similarly, a brand that has been created on the cheap with poor design will always negatively impact success.
    2. Keep It Simple – Simple is great. It allows potential customers or investors to instantly understand your story, objectives and key attributes of your business. It enables a straight forward transaction and reduces any confusion or uncertainty from customers too. To create simple design, you need to think about it properly. To do it well takes time and investment. When not done properly, your design & marketing messages can quickly become confused and cause blockages in your sales process.
    3. Build Brand Equity – All businesses need to build brand equity to survive. A companies future and growth depend on it as it preserves the reputation. It also helps to ensure both new and repeat business keeps coming in. There are a number of different routes to building brand equity. Increased awareness from your audience, recognition that your product / service is worth buying and customer loyalty. Investing in good design will boost each of these areas. Building your brand in the most efficient manner, saving you both time and money in the long run.

To see some of our latest branding projects – view here.

Truly Creative
Truly Creative

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