To get the best results when working with a design company and when choosing the right design company to partner with, there are a few key things that can make or break the success of your project. Whether you’re revamping your brand, designing a product for manufacture, or looking for graphic design, logo design or packaging design assistance, there are a few key things that are worthwhile thinking about before committing. Here’s a few tips to ensure you get the best results and value for your money:
1. Know Your Vision and Goals for the Project
Before reaching out to the design companies you’ve identified and like the style of, have a clear understanding of what you want to achieve from your project. What goals do you want the design to achieve? What’s the feeling you want your design to convey to potential customers? Be as clear as possible in your head what you’re looking to get out of the partnership. The more specific you can be about your vision, the easier it will be for the design company to bring it to life and be clear on what exactly it is you’re looking to achieve.
2. Do Your Research
Every design company is different. Size doesn’t mean better results. Take time to review portfolios and find companies that you love the style of the work they’ve created. Read testimonials, and look at case studies. A good design company that would work well for you will have a style that resonates with your brand. Once initial contact is made with the company, is there a good rapport with the designers? Building a great relationship with your design company is key to a long lasting partnership and where the best results are made.
3. Set A Budget
It’s important to have a good idea in your mind what you’re able to afford and what you want to spend. Depending on budgets, the work that can be achieved can vary wildly. Being transparent about your budget with your design company can allow them to tailor the deliverables to suit your budget and ensure you get the best value for money. Design projects can vary widely in cost, depending on the complexity and scope. Having a clear budget in place ensures that both you and the design team are aligned on expectations and ensures you get the best results when working with a design company.
4. Communication is Key
Communication is crucial in any design process to get the best results and ones that are aligned with your vision. Make sure the design company you choose is approachable, open to feedback, and responsive to your needs. A good design company will listen to your input and incorporate it into the process. On the flip side they should also challenge your ideas and thinking and bring a fresh perspective on things from their experience and prior experiences.
5. Timelines and Expectations
Have a plan and a timeline prepared for your project and what milestones to expect to reach at what point. Ensure both sides are kept updated and on the same page about deadlines and review periods to avoid unnecessary delays. Constantly reviewing and keeping to a timeline for a project is key to consistently good results and ensuring nothing is rushed towards the end of a project, diluting the final result and leaving you a bit deflated.
6. Trust the Experts
While you should input as much as possible, it’s important to trust the design company’s expertise and feedback. They bring experience and creative insights that will elevate your project. Let them guide the process with their knowledge and skills. The design company will bring another point of view that you might not have already thought of and this will be backed up from years of experience and prior results.
By doing ample preparation and laying the groundwork before you choose and start working with a design company, you set yourself and your business up for a smooth and successful design partnership. The more thought you put into your preparation, the more you’ll benefit from the collaboration and get the most from your budget!
Are you clear on your vision for your business and design requirements? If not, we can help discuss what you’re looking to achieve and the best steps forward to get there.
If you’re all set and would like to discuss your next design project and think we might be a good fit, we’d love to chat! Drop us a quick message and Get In Touch.
