OXJAM is a festival like no other. Not only is it the UK’s largest grassroots music festival, it’s also dedicated to eradicating poverty around the world, with all money raised going to Oxfam. Since the festival’s inception more than 60,000 musicians have played to an audience of 1.5 million people, raising well over £2.8 million to support Oxfam’s vital work. We were approached by the organisers of the festival in Leeds and we jumped at the chance to help out and design the brand identity and line up posters for the event.
Brand identity & poster design for the OXJAM Music Festival in Leeds