GENCORPS are a leading supplier of industrial generators to some of the biggest brands. Their customers include Coca Cola, CAT, Nestle and Heidelberg Cement. They approached us with the view to create a new brand identity for the company. The vision was to create a brand that shouted reliable supplier of precision generators. We created a logo that had a strong, robust and reliable feel. An accompanying symbol was created incorporating a generator silhouette to add flexibility to the brand and marketing scope.